Products related to Marketing:
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Marketing Wisdom
This book represents the work of some of the contemporary world leaders in marketing.The contributors are authors of a set of path-breaking books on marketing.To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach.With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
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Marketing Analytics : A Machine Learning Approach
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented.Companies are investing considerably in analytical infrastructure for marketing.This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics.The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building.The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
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Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life.Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions.Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers.The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
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Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation.Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals.Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory.New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn.It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
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Is distance learning in online marketing management worthwhile?
Distance learning in online marketing management can be worthwhile for individuals who are looking to enhance their skills and knowledge in the field without the constraints of traditional classroom settings. It offers flexibility, convenience, and the ability to learn at one's own pace. Additionally, online marketing management is a rapidly evolving field, and distance learning can provide access to the latest trends and tools in the industry. However, it is important to choose a reputable and accredited program to ensure the quality of education and the value of the certification.
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What are marketing strategies for affiliate marketing?
Marketing strategies for affiliate marketing include identifying the target audience and creating content that resonates with them, leveraging social media and email marketing to promote affiliate products, and building a strong personal brand to establish trust and credibility with the audience. Additionally, creating valuable and informative content such as reviews, tutorials, and comparison guides can help drive traffic and conversions. It's also important to continuously analyze and optimize the performance of affiliate marketing campaigns to maximize results.
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What is the difference between the marketing mix and marketing strategies in the marketing process?
The marketing mix refers to the set of tactical tools that a company uses to promote its products or services, including the 4Ps: product, price, place, and promotion. On the other hand, marketing strategies are the overall approach or plan that a company develops to achieve its marketing objectives. While the marketing mix focuses on the specific elements of the marketing plan, marketing strategies encompass the broader decisions and actions taken to achieve the company's goals. In essence, the marketing mix is a part of the marketing strategy, as it outlines the specific tactics to be used to implement the overall strategy.
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What is the difference between marketing and international marketing?
Marketing refers to the process of promoting and selling products or services to consumers within a specific market or region. It involves understanding consumer needs, creating and communicating value, and building relationships with customers. International marketing, on the other hand, involves marketing products or services to consumers in multiple countries or across different regions. It requires a deep understanding of cultural, economic, and political differences, as well as the ability to adapt marketing strategies to diverse markets. International marketing also involves navigating trade regulations, currency exchange rates, and global distribution channels.
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Marketing For Life? : Marketing For Life?
Marketing For Life? is a reality book on true marketing skills, techniques, and a real life version of the beginning and ending stages of marketing a product.
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Critical Marketing : Issues in Contemporary Marketing
Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
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Relationship Marketing : Exploring Relational Strategies in Marketing
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject.It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts.In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book.Visit www.pearsoned.co.uk/egan to find an Instructor’s Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications.It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing’.
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Pragmatist Philosophy for Critical Knowledge, Learning and Consciousness : A New Epistemological Framework for Education
Emerging from the confusion and chaos of neoliberal economic systems around the world, this book brings together a collection of major philosophical ideas from previous centuries and applies them to the practice of education.The book argues that pragmatist philosophy is the most appropriate to guide the organisation of curriculum, pedagogy and assessment.It outlines a number of philosophical dilemmas, exploring these in relation to particular philosophers and offers philosophical insights for educational practice.Further, the book proposes Critical Praxis Bricolage, an epistemological framework articulating a view that education practices are embedded in a social context.This reshapes formal education from being dominated by the market forces of neoliberalism, into a way of ethical life that respects the dignity and knowledgeability of each person and community regardless of background.Written in a narrative style, Pragmatist Philosophy for Critical Knowledge, Learning and Consciousness provides a philosophical paradigm of experience, culture and inquiry that actively connects with human interests of the everyday and with the distinctiveness of being human.This work will be of interest to researchers and higher degree students of education and philosophy of education.
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What is the relationship between marketing objectives and marketing strategies?
Marketing objectives are the specific goals that a company wants to achieve through its marketing efforts, such as increasing brand awareness or driving sales. Marketing strategies, on the other hand, are the plans and tactics that a company uses to achieve those objectives, such as social media campaigns or targeted advertising. The relationship between the two is that marketing strategies are the means by which a company works towards its marketing objectives. In other words, the strategies are the actions taken to reach the desired outcomes outlined in the objectives. Therefore, the two are closely linked and should be aligned to ensure that the marketing efforts are effective in achieving the desired goals.
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What is the difference between influencer marketing and viral marketing?
Influencer marketing involves collaborating with individuals who have a dedicated and engaged following on social media to promote a product or service. The goal is to leverage the influencer's credibility and reach to drive brand awareness and sales. On the other hand, viral marketing aims to create content that spreads rapidly and organically among a large audience, often through social sharing. The key difference is that influencer marketing involves partnering with specific individuals, while viral marketing relies on creating highly shareable content that resonates with a broad audience.
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What is the difference between viral marketing and referral marketing?
Viral marketing involves creating content that spreads rapidly through online platforms, often through social sharing and word-of-mouth. It relies on creating engaging and shareable content that encourages people to pass it along to others. On the other hand, referral marketing involves leveraging existing customers to refer new customers to a business. This is typically done through incentivizing current customers to recommend the product or service to their friends and family. While viral marketing focuses on creating shareable content, referral marketing relies on personal recommendations from existing customers.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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